![]() Instagram requires a different style of writing than the BBC News Web site and our other social media platforms. Our team members are not only based across the U.K., from Glasgow to Cardiff, but also include colleagues in Washington and Singapore. We have a strong team of journalists and senior journalists with a talent for finding stories that work well on the platform and are able to tell them visually. We now post around 20 Insta Stories a day and our referrals have risen fivefold. We had great success with referrals back to the Web site and have since developed our strategy further to share the stories that our audiences on other social platforms are also interested in. Just over a year ago, we launched our News Daily Instagram Stories. Picking the top three stories from the morning and the top three stories from the evening, we shared the headlines, encouraging audiences to swipe up to read more. BBC News launched its Instagram channel just over a year ago, and it grew quickly. We are always trying to improve by delivering content that matters to our followers and beyond. We focus on our audience and a team of data analysts keep across what does and doesn’t receive maximum engagement. We found our explainers were being shared widely and have continued to use them throughout the past couple of years on stories with complicated backstories, including the war in Ukraine. ![]() With growing audiences relying solely on social media for their news content, we understood the need to provide in-depth explainers in an accessible format to cut through the jargon and break down the news. Our aim at BBC News is to deliver the very best content to our audiences - to inform, educate, and entertain in an impartial way. Misinformation spreads quickly, so people are turning to trusted news sources for the facts. ![]() BBC News’ Instagram channel has surpassed 20 million followers in the past few months and continues to grow every day. Since the pandemic began, people have turned to social media for news more than ever.
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